About this Episode
Online travel shoppers are looking for rich visual experiences. The question hoteliers should be asking themselves is: how can we give online travel shoppers what they want and inspire them to book with us?
In this episode, Edward Perry, Senior Director of E-Commerce at WORLDHOTELS offers recommendations on how hoteliers can improve their visual merchandising to increase conversions.
- Look at your hotel images as if you are a travel shopper
- Use videos, 360 tours and images that convey an experience
- Make visual content available on your own website, OTAs, social media sites, travel sites, etc.
Click for Video Details
- Episode #36
- Posted on May 17, 2010
- Duration: 7:55
- Captions:
2:00 how can hotels give travel shoppers what they want online?
2:15 look at your hotel images as if you are a travel shopper
2:30 consumers are looking for various things
2:50 videos, 360 tours, images, should address majority of consumers
3:10 travel shoppers are looking for an experience
3:25 video is about expressing an experience
3:40 think about the experience you wish to convey
4:00 images are essential, important to also include video
4:25 consider at least 1 or 2 videos
4:40 use video on own website, OTAs, social media sites, travel sites, etc.
5:00 video is worth the investment
5:40 video is a differentiator
6:00 video is one of the essential marketing tools for hotels
6:30 video can be produced for under $1,000
7:00 there is no reason not to put video in your budget - Embed Link:
3 Comments
E business is a very important topic in the actual economic climate to promote the industry. I would b very grateful to hear videos or written information about the impact of the recession in the hospitality industry.thanks a million Prakash
A useful feature to be added to each topic presented would be to show an actual example. In the case of today´s topic It would have been nice to see an actual video from any hotel around the world where it shows a good practice or example.
More over, also showing a bad example is useful to avoid making mistakes or what not to do.
Thank you Hernando, you bring up an excellent point. We have and are constantly building best practices on content development and display. We do have some examples on our main website that you may want to review http://www.vfmleonardo.com/vbrochure-ultra-premium.
We also have a webinar upcoming on June 24 that is focused on “Using Video to Engage and Interact with Online Travel Shoppers” where we will be reviewing best practices in creating and displaying hotel videos. I encourage you to register and attend this webinar http://www.bulldogsolutions.net/VFMLeonardo/VFM1007/frmRegistration.aspx?bdls=24262
2 Trackbacks
[...] the video: Visual Merchandising 101 Tags: Online Merchandising, visual merchandising, vtv channel Posted under: VTV Channel Comment [...]
[...] This post was mentioned on Twitter by VFMLeonardo. VFMLeonardo said: Visual Merchandising 101 http://goo.gl/fb/RsH6o [...]