Visual Content Decisions – What? How Much? Why?

About this Episode


David Attardi, Director of E-Commerce for B.F. Saul Company’s Hotel Division discusses the importance of visual content as part of any hotel’s coordinated media front. Having consistent visual content (especially short, segmented video) that is relevant to your target guests in all of the right places online is the best way to tell your story and motivate them to book your hotel. David also shares a scenario in which not having a video of your hotel available on YouTube could eliminate it from being considered at all!



One Comment

  1. Frantzis
    Posted September 15, 2009 at 3:17 pm | Permalink

    What about Google maps?
    I always propose for resort hotels Photos, Video, Virtual 360 and Google maps.
    I believe these info are important for the leisure traveler.
    Thanks

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