Using Visuals to Attract Eco-Conscious Travelers
Expert: Dr. Diana Driscoll, LEED AP, founder of Hotel Rescue™ and president of Ridgeline Hospitality and award-winning optometrist.
Green is not going away and neither are eco-conscious travelers. In fact, 49% of US online bookers say a hotel’s green initiatives are a top priority for them. But photos of your compost and recycling bins are not compelling. So what’s the best way to spread the world about your green practices? Find out in this interview with Dr. Diana Driscoll, LEED AP, founder of Hotel Rescue™ and president of Ridgeline Hospitality and award-winning optometrist.
Some great advice and insights on going green for hotels. Very inspiring. Thanks for sharing.
Thank you for watching, Dan! You are always on the cutting edge in hospitality — I’m honored that you watched, and so glad you enjoyed the ‘Go Green Gradually’ message.