About this Episode
Some of the biggest untapped online eBusiness opportunities that hoteliers can take advantage of include:
- Using appropriate and market-centric content to merchandise
- Employing strategies used by successful airlines and online retailers
- Ensuring activities that drive and convert traffic work in tandem
In this episode with Felix Laboy, President and General Manager of Sabre Hospitality Solutions, you will learn about these untapped online opportunities and more that can help you extract the most value out of your presence online.
Click for Video Details
- Episode #23
- Posted on February 15, 2010
- Duration: 13:52
- Captions:
1:39 what are the biggest untapped online opportunities for hotel eBusiness?
1:55 hotels need to promote more of their add-ons or upgrades
2:10 hotels can learn from airlines
2:50 segment of travel shoppers avoid hotels that don’t have written or visual content
3:15 same segment will pay more for services that help them save time
3:30 hotels that merchandise upgrades or add-ons appeal to this segment
3:45 there are hotels that do this successfully
4:00 Rosewood sends out a pre-arrival email with information about what’s going on
4:30 guests appreciate being marketed to if it’s helpful information
4:50 add rich media and other content about offers
5:30 successful online retailers use written and visual content to show product details
5:55 hotels can use content to differentiate and drive higher rates
6:50 use imagery that shows guests interacting with your property
8:40 use content to drive more traffic and convert it
9:11 activities that drive and convert traffic need to work in tandem
10:13 content needs to be appropriate and market-centric
11:12 use behavioral targeting technology to serve up relevant content on your website
11:40 consumers feel good that the property provides individualized content
12:00 promote ancillary services and bring relevance and context to shoppers
12:45 consumer is more likely to convert when viewing relevant, personalized content - Embed Link:
One Comment
good info. thank you.
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