Its amazing how few hotels have good video content on their website. We encourage hotels to focus on adding video content for their meeting rooms which soon will also be available to upload on http://www.meetingsbooker.com.

Not sure about the part developing and execute a social media action plan. A bit too wishy washy!

It is obvious to say that “You need to Develop and execute a social media action plan” but this was entirely lacking in HOW.

The hows have to do with identification, targeting, relationships, and monetization of a long term relationship.

All of this is accomplished via establishing dialog with a specific identifiable market segment.

Brand messaging, loyalty and promotion are all ideal for social media, if and when the messaging resonates with the target, but this is not necessarily a short term process.