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- Episode #63
- Posted on January 19, 2012
- Duration: 10:33
- Captions:
00:00 Karen Plumb, Commercial Director, EMEA, TripAdvisor for Business
1:30 Maximize the Visual Impact of Your Hotel Page on TripAdvisor 1:46 Consumers are 150% more engaged on listings with 20+ photos
2:30 Travelers want to see the full picture of the property
3:00 Engagement is measured by time spent on the property page
3:10 Hoteliers can put an unlimited number of photos on their listing
4:15 The longer the engagement, the higher the chance of conversion
5:00 21% of travel shoppers online viewed video before booking – Forrester
6:00 Video reaches people and tells a story in a different way
7:00 Visuals are an excellent opportunity to show the property
8:00 The more photos there are, the higher the engagement factor
9:15 71% of travelers are reassured by management responses – Forrester
9:30 Be active in this conversation with travelers - Embed Link:
About this Episode
Travel consumers are 150 times more engaged when they see photos and/or videos, naming 2011 year of the video. Visuals equal longer engagement resulting in a higher chance of conversion. In this episode, Karen Plumb, Commercial Director at TripAdvisor shares her perspective on how hoteliers can:
• Attract more attention on their TripAdvisor page using visuals
• Use TripAdvisor to enhance their e-commerce activities
• Extract more value out of their online presence by maximizing their TripAdvisor hotel page