About this Episode
When searching for accommodations online, the traveler’s road to decision often involves research and comparison on a number of travel websites and electronic channels. Some travel shoppers prefer to use third-party sites over brand.com or the hotel’s own website to find out the true story of the hotel. Jeff Higley, Vice President, Digital Media & Communications HotelNewsNow.com / Smith Travel Research shares his insights on how hoteliers can leverage their hotel’s presence on online travel sites by changing their mindsets and seeing these sites as friends, not foes.
Click for Video Details
- Episode #9
- Posted on September 21, 2009
- Duration: 13:03
- Captions:
- Embed Link:
One Comment
I agree, that hotels and chains should be on OTA sites but try to convert travelers into bookers on brand.com or hotel.com. In fact, I argue that this is how many travelers operate because OTA sites offer less information about a particular hotel but are good to compare options. First, they scan search engines and OTA sites, choose a few hotels and search for them again in a second step. They then make their buying decision after looking up the hotel.com sites.
See also: Why Hotels need an individual website
2 Trackbacks
[...] average daily rate (ADR) and revenue per available room (RevPAR). Smith Travel Research (STR…The Traveler's Road to Decision | VTV Channel – A Vlog …When searching for accommodations online, the traveler's road to decision often involves research [...]
[...] Watch this Episode » Tags: Jeff Higley, vtv channel Posted under: General Comment (RSS) | Trackback If you like this post then consider sharing it with others. [...]