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- Episode #14
- Posted on November 16, 2009
- Duration: 11:18
- Captions:
how do travel shoppers interact with the information on travel websites?
consumers have become very rational and price focused
online travel information is missing the inspiration aspect
make people want to stay with you (beyond just the rational)
people want to book holidays with a vision in mind
get an inspirational message to travel shoppers online
travel as an area in which many people indulge themselves
people are looking for travel experiences
hotel should look to generate a “this is where I want to be” response
it takes more than showing people the building
show people what they want to see when they look at your hotel in an inspirational way
inspiration interrupts the logical process
appealing to the senses increases your ability to inspire
add video, virtual tour links to your listings
develop different videos for different types of guests
focus your video story on the experiences your hotel provides
inspire people with relevant videos based on experiences they’re seeking - Embed Link:
About this Episode
In this episode, Laurence Bernstein, Managing Director of The Bay Charles Consulting Company explains how online travel shoppers interact with the information presented on travel websites and what critical information many hotels are lacking.
You will learn:
- Why consumers have become very rational and price focused and how to combat this
- How to generate a “this is where I want to be” response from online travel shoppers
- Tips on how to present relevant and inspiring information to your target guests online