So with the increasing importance of the online travel agencies and the dominance they have in the distribution channels online right now, we’re seeing hotel partners and transportation companies really try to shift more of the bookings directly to their website. South West Airlines have been doing it for years, recently Frontier Airlines decided to [...]

Expert: Edward Perry, Global Senior Director of Social Media, OTA Partnerships and innovation Projects, WORLDHOTELS As marketers we realize there are various ways to attract consumers.  One of the best ways is to provide visual authenticity (as we like to describe is at WORLDHOTELS), to provide the consumer with definite reasons why they would like to [...]

Expert: Patrick McCarthy, Internet Marketing Manager, Blue Magnet Interactive Marketing & Media “In my experience at Blue Magnet, the two most effective ways of making a branded hotel stand out from a crowd are through social media and standalone websites – also known as local websites. Social media really allows hotels to develop and convey [...]

Expert: Daniel Edward Craig, Founder, Reknown Travel Marketing A big part of being found online is content marketing and understanding that online we have two audiences – people and robots. The robots are algorithms. Google runs on algorithms and so does TripAdvisor as well as Facebook. These algorithms decide which content users see and how it [...]

Expert: Richard E. Last, Digital Retail Program Coordinator, College of Merchandising, Hospitality and Tourism, University of North Texas “Three characteristics of today’s consumers: One, the consumer is very value driven. You can see just in the rise of usage of things like daily deals, private sales and show rooms. The idea of doing comparisons through [...]

Expert: Josiah Mackenzie, Director of Business Development, ReviewPro   “There is a big opportunity for hotels on the social web today because consumers are using and taking part in public conversations to solicit information and advice from their social networks. People are also leaving 24/7 digital data trails wherever they travel so there is really [...]

Expert: Laurence Bernstein, Managing Partner at Protean Strategies “The biggest challenge to hotels is how can they deal with the inspiration stage – which is probably the most important competitive stage on a mobile screen. How can you be inspirational in that small environment? I think this is where online merchandising is becoming increasingly important [...]

Expert: Karen Plumb, Commercial Director, EMEA, Tripadvisor for business   Tripadvisor has insight from both travelers and hoteliers. In this episode, Karen Plumb, Commercial Director at Tripadvisor shares her perspective on what hoteliers need to do to meet the demands of travelers.   Watch now to learn: -          What amenities travelers expect from hotels today [...]

A Virtual Roundtable Discussion on Social Media in Hotel Marketing John McAuliffe, VFM Leonardo’s Chief Marketing Officer moderates this dynamic discussion that explores social media for hotels from all sides of the story — a leading social media company, a social media and hotel marketing consultant and a hotel property level marketer. Guest Speakers: Jake [...]