VTV Channel - A Vlog focusing on Hotel Merchandising Online » Visual Content

The Concierge Approach to Content Marketing

VFM Leonardo — Tue, 23 Nov 2010 12:31:47 +0000

Marketers have seen the power of useful content to engage and develop relationships with future customers. Josiah Mackenzie, Publisher of Hotel Marketing Strategies Blog, explains what the concierge approach to content marketing is and how you can benefit from deploying it.

Content: How to Optimize Conversions Online

VFM Leonardo — Mon, 12 Apr 2010 13:00:53 +0000

In this three episode series with Jean Francois Mourier, Founder and CEO of RevPAR Guru, you will learn about three important factors that can help you optimize conversions online: page positing on OTAs, content and reviews. This second episode explores how hoteliers can optimize their conversions online using content and reveals that:

- Some travel shoppers avoid hotels without visual and written content
- Professional photos make a dramatic difference for conversions
- A hotel’s visual presence on OTAs and own channels needs to be consistent

Untapped Online Opportunities

VFM Leonardo — Mon, 15 Feb 2010 14:00:40 +0000

Some of the biggest untapped online eBusiness opportunities that hoteliers can take advantage of include:

- Using appropriate and market-centric content to merchandise
- Employing strategies used by successful airlines and online retailers
- Ensuring activities that drive and convert traffic work in tandem

In this episode with Felix Laboy, President and General Manager of Sabre Hospitality Solutions, you will learn about these untapped online opportunities and more that can help you extract the most value out of your presence online.

Visual Content Decisions – What? How Much? Why?

VFM Leonardo — Tue, 08 Sep 2009 13:00:54 +0000

David Attardi, Director of E-Commerce for B.F. Saul Company’s Hotel Division discusses the importance of visual content as part of any hotel’s coordinated media front. Having consistent visual content (especially short, segmented video) that is relevant to your target guests in all of the right places online is the best way to tell your story and motivate them to book your hotel. David also shares a scenario in which not having a video of your hotel available on YouTube could eliminate it from being considered at all!