So with the increasing importance of the online travel agencies and the dominance they have in the distribution channels online right now, we’re seeing hotel partners and transportation companies really try to shift more of the bookings directly to their website. South West Airlines have been doing it for years, recently Frontier Airlines decided to [...]
How can hotels generate ROI from social media efforts?
Expert: Danielle Valenchis, Transient Sales Manager, North Point Hospitality One way to see ROI from your social media efforts is using your hotel’s financially generated reports. For example, our reports will specifically say “Facebook.com” and you can see the revenue from that website. Or another way is to create a simple excel spreadsheet, and that way [...]
How will Facebook’s Graph Search feature impact hotels?
Expert: Dave Kerpen, CEO of Likeable Local Facebook Graph Search is an absolute game changer for hotels. It used to be, if I wanted to search for a hotel, I would go to Google and find deals. Now, I can go to search right on Facebook and find hotels that my own friends like, find [...]
What mobile marketing mistakes should hotels avoid making?
Expert: Frederic Gonzalo, eTourism Marketing and Social Media Consultant, Gonzo Marketing Because more and more people are looking for information on hotels, destinations and attractions on mobile, you need to have a mobile optimized site – could be through responsive web design or through a mobile application. A mistake that some hotels make is they actually [...]
How can hotels find content for social media?
Expert: Danielle Valenchis, Transient Sales Manager, North Point Hospitality You can find content for social media all around you, if you have a creative eye for it. Even the little things like an upcoming holiday decoration, take a picture of it, edit it up and say “Halloween in the hotel is coming,” or something fun. You [...]
How can I identify my brand’s story?
Expert: Dave Kerpen, CEO of Likeable Local, www.likeable.com Storytelling has always been an important aspect of the hotel marketing program, but the beautiful thing is unlike the days of old where storytelling meant a TV commercial or a glossy brochure, now you can tell your story using social media. You can tell your story with [...]
Mobile Insights for Hotel Marketers
Expert: Bill Keen, Director of Mobile Solutions, InterContinental Hotels Group (IHG) In this special edition Hotel E-Marketing Minute IHG’s director of mobile solutions shares what hotels need to focus their mobile strategies on. Bill answers the following questions: How are mobile devices (smartphones) being used throughout the guest journey? How do smartphone and tablet usage [...]
How is growth in mobile usage impacting travel?
Expert: Frederic Gonzalo, eTourism Marketing and Social Media Consultant, Gonzo Marketing A thing we need to understand is that right now in the world, there are actually more mobile phones in circulation than toothbrushes and we expect by the end of 2013 there will be more mobile circulating than actual people on the planet. And Google [...]
Where should hotels begin crafting their social media strategies?
Expert: Danielle Valenchis, Transient Sales Manager, North Point Hospitality You should start your social media strategy by answering the key question, “Why?” Once you’ve answered that, you can decide what type of e-marketing you’d like and which strategies you will use. For example, if you’re looking to just increase your fan base, a contest is great [...]