VTV Channel - A Vlog focusing on Hotel Merchandising Online » understanding travel shoppers http://vtv.vfmleonardo.com Fri, 20 Jan 2012 15:22:14 +0000 en hourly 1 Overcoming eBusiness Challenges http://vtv.vfmleonardo.com/overcoming-ebusiness-challenges/ http://vtv.vfmleonardo.com/overcoming-ebusiness-challenges/#comments Mon, 22 Mar 2010 14:00:47 +0000 VFM Leonardo http://vtv.vfmleonardo.com/?p=811 Five to six years ago, hoteliers saw e-commerce as business on the side. Now, it touches every aspect of marketing, sales and the hotel business as a whole. In this episode with Edward Perry, Senior Director of E-Commerce at WORLDHOTELS, you will learn how to overcome some of today’s hotel eBusiness challenges:

- Staying up-to-date on what’s happening in the travel industry
- Understanding travel shoppers’ needs and desires
- Keeping online content fresh, relevant and engaging

]]> http://vtv.vfmleonardo.com/overcoming-ebusiness-challenges/feed/ 1 Increasing the Relevance of Your Hotel’s Content Using Personas http://vtv.vfmleonardo.com/increasing-the-relevance-of-your-hotels-content-using-personas/ http://vtv.vfmleonardo.com/increasing-the-relevance-of-your-hotels-content-using-personas/#comments Mon, 01 Feb 2010 14:00:26 +0000 VFM Leonardo http://vtv.vfmleonardo.com/?p=671 In this episode, Robert Cole the Founder of RockCheetah explains that personas differ depending on the reason for the trip and what the traveler hopes to accomplish. For example, the points-junkie who always uses a certain channel to plan business trips may behave completely different when planning a family vacation or a golf weekend with friends. Watch this episode to learn how to increase the relevance of your online content to appeal to different personas.

- Ask why guests like staying at your hotel
- Don’t say “I’m everything to everybody”
- All content (text, still images, video) needs to be suited to personas
- Show how your hotel will make their stay a success

]]> http://vtv.vfmleonardo.com/increasing-the-relevance-of-your-hotels-content-using-personas/feed/ 3 How to Leverage Content Online http://vtv.vfmleonardo.com/how-to-leverage-content-online/ http://vtv.vfmleonardo.com/how-to-leverage-content-online/#comments Mon, 05 Oct 2009 13:00:41 +0000 VFM Leonardo http://vtv.vfmleonardo.com/?p=360 Laurence Bernstein, Managing Director of The Bay Charles Consulting Company explains what online content is and how hoteliers can leverage user-generated content as well as their own content on social media sites and online travel agencies. In this episode, you will learn the importance of telling your hotel’s story to the travel shopper wherever they’re posting reviews and visual content and how to address and prevent negative reviews of your hotel online.

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