Daniel Edward Craig answers the question: “What is the best way for hotels to tell their stories?” “Essentially you don’t get the opportunity to tell the whole story with social media, particularly with Twitter, you’ve got 140 characters, and you can’t tell the story of your hotel brand. The idea there is really to come [...]

Expert: Josiah Mackenzie, Publisher of Hotel Marketing Strategies Blog Content has a longer shelf life than an advertising campaign and increases in value over time. This episode featuring Josiah Mackenzie, Publisher of Hotel Marketing Strategies Blog, will explain why hotel marketers need to start thinking like publishers and focus on creating amazing content and distributing [...]

Social media is an extremely hot topic in the hotel industry today. TripAdvisor branded sites alone make up the most popular and largest travel community in the world. The challenge for hoteliers is keeping up with and managing the content and conversations online. In this episode with hotel consultant Daniel Edward Craig, you will learn: [...]

The global recession has had a significant impact on how people research and buy travel online. The economy has made travel more precious and caused travelers to become shoppers. Today’s hotel companies are faced with challenges that were not present at mid-decade. Watch this episode to learn: • How the recession impacted how people research [...]

Expert: Tom O’Rourke, Founder & President of O’Rourke Hospitality Marketing If having a hotel video produced is just the first step, what’s next? The next step is to get it out where online travel shoppers can see it. When your video is out on as many channels as possible from your own website, to social media [...]

Expert: Robert Cole the Founder of RockCheetah In the past, the focus of using the internet to plan travel used to be all about booking. Now, it has transitioned to a shop, look, book perspective, resulting in a much more sophisticated online travel experience. In this episode, Robert Cole the Founder of RockCheetah, explains his [...]

Expert: Edward Perry, Senior Director of E-Commerce at WORLDHOTELS In recent years, hoteliers have had to adjust their focus from offline marketing efforts to online, which means developing an online media strategy that works. In this episode, Edward Perry, Senior Director of E-Commerce at WORLDHOTELS, identifies the key components of an effective online media strategy: [...]