VTV Channel - A Vlog focusing on Hotel Merchandising Online » travel websites http://vtv.vfmleonardo.com Fri, 20 Jan 2012 15:22:14 +0000 en hourly 1 Navigating The New: Disparate Devices and Channels http://vtv.vfmleonardo.com/disparate-devices-and-channels/ http://vtv.vfmleonardo.com/disparate-devices-and-channels/#comments Mon, 04 Oct 2010 14:10:58 +0000 VFM Leonardo http://vtv.vfmleonardo.com/?p=1207 This series of episodes with Phillip Wolf, President and CEO of PhoCusWright, examines the forces that are transforming travel, tourism and hospitality that all travel companies must confront. The first being the long list of new proprietary platforms, social networks, channels and devices that enable travelers to connect and get content in distinctly different ways at every stage of trip planning. Watch this episode to learn how to develop strategies to reach and engage guests on these devices and channels.

]]> http://vtv.vfmleonardo.com/disparate-devices-and-channels/feed/ 5 eBusiness for Hoteliers – Panacea or Pain? http://vtv.vfmleonardo.com/ebusiness-for-hoteliers-panacea-or-pain/ http://vtv.vfmleonardo.com/ebusiness-for-hoteliers-panacea-or-pain/#comments Mon, 14 Dec 2009 14:00:28 +0000 VFM Leonardo http://vtv.vfmleonardo.com/?p=423 The internet has radically changed how consumers shop for travel. This has had a dramatic impact on the way hoteliers market and sell hotel rooms to travel shoppers. Due to the rapidly changing online environment, some hoteliers struggle with how to extract more value out of their presence online while others have found success.

Over the course of five specific topics, Henry Harteveldt, Vice President and Principal Analyst at Forrester Research, will discuss the impact of the internet on travel shopping and how hotels can turn the internet channel from pain to panacea.

1. How to Motivate the Content-Sensitive Traveler
2. The Role of Visual Content in Travel Shopping
3. The Pillars of Success in Travel eBusiness
4. OTAs and TPIs – The Gateways to Purchase Consideration
5. What Hoteliers can learn from Online Retailers

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