Expert: Glenn Haussman, Editor-In-Chief, Hotel Interactive and Adjunct Professor, NYU Discounting. Hoteliers do it way too quickly and frequently. But there are ways to avoid discounting when occupancy is down. In this episode with Glenn Haussman, Editor-In-Chief, Hotel Interactive and Adjunct Professor at New York University, you will learn tips on how to: Stop discounting [...]

Expert: Glenn Haussman, Editor-In-Chief, Hotel Interactive and Adjunct Professor, NYU Changes in travel shopper behavior are driving hoteliers to revisit their marketing strategies. Watch this episode with Glenn Haussman as he explores: How have online travel shoppers changed in the past year What online travel shoppers are looking for today How hoteliers can adapt their [...]

Expert: Dr. Diana Driscoll, LEED AP, founder of Hotel Rescue™, president of Ridgeline Hospitality and award-winning optometrist A hotel stay is inherently experiential from start to finish and, in many cases, the experience begins online. Dr. Diana Driscoll, LEED AP, founder of Hotel Rescue™, president of Ridgeline Hospitality and award-winning optometrist, offers insights on how [...]

Expert: Richard Wiegmann, Managing Director of Trust International Online travel shoppers are increasingly content-sensitive. They are shopping for hotels that clearly reflect their personal needs, preferences and perceptions of value. In this episode, Richard Wiegmann, Managing Director of Trust International, shares his perspective on how hoteliers can develop effective content strategies that increase conversions.

Online consumers have many more options and are much more demanding today than they were three or even two years ago. Technology, content and the overall shopping experience are significant factors that impact sales conversions. Tips for hoteliers to increase look-to-book ratios: • Remember “it’s not about how you do things, it’s about how consumers [...]

A hotel story tells consumers why they should choose that hotel. Daniel Edward Craig, hotel consultant and author, explains how to use the fundamentals of storytelling to create compelling content that makes travel shoppers want to become part of your hotel’s story.

Online travel shoppers are looking for rich visual experiences. The question hoteliers should be asking themselves is: how can we give online travel shoppers what they want and inspire them to book with us? In this episode, Edward Perry, Senior Director of E-Commerce at WORLDHOTELS offers recommendations on how hoteliers can improve their visual merchandising [...]

Expert: Tom O’Rourke, Founder & President of O’Rourke Hospitality Marketing If having a hotel video produced is just the first step, what’s next? The next step is to get it out where online travel shoppers can see it. When your video is out on as many channels as possible from your own website, to social media [...]

Expert: Jean Francois Mourier, Founder and CEO of RevPAR Guru In this three episode series with Jean Francois Mourier, Founder and CEO of RevPAR Guru, you will learn about three important factors that can help you optimize conversions online: page positing on OTAs, content and reviews. This second episode explores how hoteliers can optimize their [...]