VTV Channel - A Vlog focusing on Hotel Merchandising Online » social networking http://vtv.vfmleonardo.com Fri, 20 Jan 2012 15:22:14 +0000 en hourly 1 The World Tweets, Should I? http://vtv.vfmleonardo.com/the-world-tweets-should-i/ http://vtv.vfmleonardo.com/the-world-tweets-should-i/#comments Mon, 26 Oct 2009 13:00:45 +0000 VFM Leonardo http://vtv.vfmleonardo.com/?p=404 Social media is on every hotelier’s mind these days. In this episode, David Attardi, Director of E-Commerce for B.F. Saul Company’s Hotel Division shares his insights on the importance of supplementing “blocking and tackling” strategies with social activities on Twitter, Facebook, Flickr, YouTube and TripAdvisor.

You will learn:

- Why hoteliers and marketers cannot ignore social media sites

- How much effort hoteliers should spend on social media

- How to inspire consumers to book your hotel

]]> http://vtv.vfmleonardo.com/the-world-tweets-should-i/feed/ 2 How to Leverage Content Online http://vtv.vfmleonardo.com/how-to-leverage-content-online/ http://vtv.vfmleonardo.com/how-to-leverage-content-online/#comments Mon, 05 Oct 2009 13:00:41 +0000 VFM Leonardo http://vtv.vfmleonardo.com/?p=360 Laurence Bernstein, Managing Director of The Bay Charles Consulting Company explains what online content is and how hoteliers can leverage user-generated content as well as their own content on social media sites and online travel agencies. In this episode, you will learn the importance of telling your hotel’s story to the travel shopper wherever they’re posting reviews and visual content and how to address and prevent negative reviews of your hotel online.

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