VTV Channel - A Vlog focusing on Hotel Merchandising Online » social media

Competitive Intelligence: A New Approach to Hotel E-Business

VFM Leonardo — Fri, 20 Aug 2010 14:00:09 +0000

Do you know what your competitors are up to? How much guests are paying for hotels like yours? What guests are saying about your hotel online? This is just some of the intelligence hoteliers NEED in order to gain a competitive advantage. In this episode, Rick Leutwyler, COO of Pegasus Solutions and President of Pegasus Representation Service, shares his perspectives on how to:

• Take ownership of collecting, understanding and acting upon intelligence

• Make this seemingly overwhelming exercise much more manageable and cost-effective

• Control the future rather than react to the past

Social Media vs. Online Reputation Management

VFM Leonardo — Thu, 17 Jun 2010 14:48:03 +0000

Social media is an extremely hot topic in the hotel industry today. TripAdvisor branded sites alone make up the most popular and largest travel community in the world. The challenge for hoteliers is keeping up with and managing the content and conversations online.

In this episode with hotel consultant Daniel Edward Craig, you will learn:

• How social media differs from online reputation management
• How to use your content strategy for social media and reputation management
• Basics of social media and how to develop and execute an effective strategy

Driving Demand in a Recovering Market

VFM Leonardo — Tue, 25 May 2010 13:00:58 +0000

The global recession has had a significant impact on how people research and buy travel online. The economy has made travel more precious and caused travelers to become shoppers. Today’s hotel companies are faced with challenges that were not present at mid-decade.

Watch this episode to learn:

• How the recession impacted how people research and buy travel online

• What you can do to drive demand as the travel market recovers

• Why sales and marketing actions are important to the success of hospitality companies

Developing an Effective Online Media Strategy

VFM Leonardo — Mon, 08 Feb 2010 14:00:43 +0000

In recent years, hoteliers have had to adjust their focus from offline marketing efforts to online, which means developing an online media strategy that works. In this episode, Edward Perry, Senior Director of E-Commerce at WORLDHOTELS, identifies the key components of an effective online media strategy:

- A solid long-term business plan
- A knowledge of who your target audience is today your potential future audience
- An understanding of how your competitors are positioned in the market
- A presence on available digital channels, including OTAs

Also learn:

- How to attract and convert travel shoppers
- Where to spend your marketing dollars
- Which types of content are most effective

The World Tweets, Should I?

VFM Leonardo — Mon, 26 Oct 2009 13:00:45 +0000

Social media is on every hotelier’s mind these days. In this episode, David Attardi, Director of E-Commerce for B.F. Saul Company’s Hotel Division shares his insights on the importance of supplementing “blocking and tackling” strategies with social activities on Twitter, Facebook, Flickr, YouTube and TripAdvisor.

You will learn:

- Why hoteliers and marketers cannot ignore social media sites

- How much effort hoteliers should spend on social media

- How to inspire consumers to book your hotel

How to Leverage Content Online

VFM Leonardo — Mon, 05 Oct 2009 13:00:41 +0000

Laurence Bernstein, Managing Director of The Bay Charles Consulting Company explains what online content is and how hoteliers can leverage user-generated content as well as their own content on social media sites and online travel agencies. In this episode, you will learn the importance of telling your hotel’s story to the travel shopper wherever they’re posting reviews and visual content and how to address and prevent negative reviews of your hotel online.