VTV Channel - A Vlog focusing on Hotel Merchandising Online » Robert Cole http://vtv.vfmleonardo.com Fri, 20 Jan 2012 15:22:14 +0000 en hourly 1 Creating Unique Experiences for Travel Shoppers Online http://vtv.vfmleonardo.com/creating-unique-experiences-for-travel-shoppers-online/ http://vtv.vfmleonardo.com/creating-unique-experiences-for-travel-shoppers-online/#comments Mon, 31 May 2010 13:00:41 +0000 VFM Leonardo http://vtv.vfmleonardo.com/?p=892 Video needs to be edited

]]> http://vtv.vfmleonardo.com/creating-unique-experiences-for-travel-shoppers-online/feed/ 0 7 Steps to Successful Travel eBusiness – A Holistic Approach http://vtv.vfmleonardo.com/7-steps-to-successful-travel-ebusiness-a-holistic-approach/ http://vtv.vfmleonardo.com/7-steps-to-successful-travel-ebusiness-a-holistic-approach/#comments Mon, 15 Mar 2010 13:00:55 +0000 VFM Leonardo http://vtv.vfmleonardo.com/?p=808 In the past, the focus of using the internet to plan travel used to be all about booking. Now, it has transitioned to a shop, look, book perspective, resulting in a much more sophisticated online travel experience. In this episode, Robert Cole the Founder of RockCheetah, explains his holistic approach to successful travel eBusiness and how to reach and engage guests at each of the seven stages in the travel planning process:

1. Inspiration
2. Research
3. Planning
4. Validation
5. Booking
6. Travel
7. Sharing

]]> http://vtv.vfmleonardo.com/7-steps-to-successful-travel-ebusiness-a-holistic-approach/feed/ 2 Increasing the Relevance of Your Hotel’s Content Using Personas http://vtv.vfmleonardo.com/increasing-the-relevance-of-your-hotels-content-using-personas/ http://vtv.vfmleonardo.com/increasing-the-relevance-of-your-hotels-content-using-personas/#comments Mon, 01 Feb 2010 14:00:26 +0000 VFM Leonardo http://vtv.vfmleonardo.com/?p=671 In this episode, Robert Cole the Founder of RockCheetah explains that personas differ depending on the reason for the trip and what the traveler hopes to accomplish. For example, the points-junkie who always uses a certain channel to plan business trips may behave completely different when planning a family vacation or a golf weekend with friends. Watch this episode to learn how to increase the relevance of your online content to appeal to different personas.

- Ask why guests like staying at your hotel
- Don’t say “I’m everything to everybody”
- All content (text, still images, video) needs to be suited to personas
- Show how your hotel will make their stay a success

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