VTV Channel - A Vlog focusing on Hotel Merchandising Online » revenue management http://vtv.vfmleonardo.com Fri, 20 Jan 2012 15:22:14 +0000 en hourly 1 To Merchandise or Not http://vtv.vfmleonardo.com/to-merchandise-or-not/ http://vtv.vfmleonardo.com/to-merchandise-or-not/#comments Mon, 18 Jan 2010 14:00:32 +0000 VFM Leonardo http://vtv.vfmleonardo.com/?p=618 Hotels are doing a better job of merchandising online they have been in the past, states Felix Laboy, President and General Manager at Sabre Hospitality Solutions. However, there is still room for improvement. Hoteliers need to ensure their hotel information is not just out on the channels, but presented in the best way possible because better merchandised hotels are better positioned against their competitive set, have better exposure and higher revenues.

In this episode, you will learn tips on how to merchandise online:
• Optimize your website with relevant content
• Keep images, videos and rich media current
• Develop and execute a social media action plan

]]> http://vtv.vfmleonardo.com/to-merchandise-or-not/feed/ 7 The Billboard Effect http://vtv.vfmleonardo.com/the-billboard-effect/ http://vtv.vfmleonardo.com/the-billboard-effect/#comments Mon, 11 Jan 2010 14:00:31 +0000 VFM Leonardo http://vtv.vfmleonardo.com/the-billboard-effect/ Chris Anderson, Assistant Professor at Cornell University shares the results of a research study “The Billboard Effect” conducted in partnership with JHM Hotels and Expedia. In the study, four properties were cycled on and off Expedia over a period of three months.

Here’s what you will learn in this episode:

- Hotel placement on Expedia results in a 20% increase in bookings on other channels
- Reservations made on other channels (call center, brand.com, other sites) offset reservations made on OTAs
- Rates attained while being listed on Expedia were about 2-3% higher

The bottom line: Hoteliers need to think of OTAs as marketing vehicles versus reservation engines.

]]> http://vtv.vfmleonardo.com/the-billboard-effect/feed/ 19 The Integration of Revenue Management and Marketing http://vtv.vfmleonardo.com/the-integration-of-revenue-management-marketing/ http://vtv.vfmleonardo.com/the-integration-of-revenue-management-marketing/#comments Mon, 02 Nov 2009 13:00:06 +0000 VFM Leonardo http://vtv.vfmleonardo.com/?p=407 In this episode, Laurence Bernstein, Managing Director of The Bay Charles Consulting Company explains where revenue management and marketing are disconnected and what these two functions can learn from one another.  

You will learn:

- Why increased synergy between these two functions can drive more bookings

- How price discrepancies on different websites and over the phone can damage your hotel’s value proposition

- How to integrate price and how your property is brought to market

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