VTV Channel – A Vlog focusing on Hotel Merchandising Online
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revenue management

To Merchandise or NotTo Merchandise or Not
The Billboard EffectThe Billboard Effect
The Integration of Revenue Management and MarketingThe Integration of Revenue Management and Marketing

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  • What is VTV Channel?

    VTV Channel is an online video series featuring weekly interviews with industry experts discussing the most important issues in online marketing, e-commerce, sales and distribution for the hotel industry with your host John McAuliffe, Chief Marketing Officer of VFM Leonardo.

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  • Learn how to extract more value out of your hotel’s presence online

    72% of US Internet users watch video clips monthly - making video bigger than blogging or social networking, according to "The Global Web Index," from Trendstream and Lightspeed Research. When we decided to interview hotel and travel industry experts, we knew video was the best way to go!





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