VTV Channel - A Vlog focusing on Hotel Merchandising Online » online video http://vtv.vfmleonardo.com Fri, 20 Jan 2012 15:22:14 +0000 en hourly 1 I Have a Video – Now what do I do? http://vtv.vfmleonardo.com/i-have-a-video-now-what-do-i-do/ http://vtv.vfmleonardo.com/i-have-a-video-now-what-do-i-do/#comments Mon, 03 May 2010 13:00:07 +0000 VFM Leonardo http://vtv.vfmleonardo.com/?p=890 If having a hotel video produced is just the first step, what’s next?

The next step is to get it out where online travel shoppers can see it. When your video is out on as many channels as possible from your own website, to social media sites, to online travel agencies, it gives you a much better chance of engaging online travel shoppers and motivating them to book your hotel.

Watch this episode with Tom O’Rourke, Founder & President of O’Rourke Hospitality Marketing, to learn how to maximize the value of your investment in online video.

]]> http://vtv.vfmleonardo.com/i-have-a-video-now-what-do-i-do/feed/ 5 How Not to be Invisible Online http://vtv.vfmleonardo.com/how-not-to-be-invisible-online/ http://vtv.vfmleonardo.com/how-not-to-be-invisible-online/#comments Mon, 29 Mar 2010 13:00:35 +0000 VFM Leonardo http://vtv.vfmleonardo.com/?p=877 Video is such a powerful tool for driving traffic to a hotel or brand’s website and helping convert that traffic to hotel guests, yet a study of New England hotels revealed that only 23% are using video. In this episode, Tom O’Rourke, President/CEO of O’Rourke Hospitality Marketing, shares his insight on the factors that are preventing hoteliers from embracing online video as a powerful marketing tool, such as:

- Fear
- Traditional marketing budgets
- Video production costs

]]> http://vtv.vfmleonardo.com/how-not-to-be-invisible-online/feed/ 2 Search Goes Visual http://vtv.vfmleonardo.com/search-goes-visual/ http://vtv.vfmleonardo.com/search-goes-visual/#comments Mon, 07 Dec 2009 13:00:05 +0000 VFM Leonardo http://vtv.vfmleonardo.com/?p=420 Internet users are gravitating toward video. Search engines like Google, Bing and Yahoo are developing features based on consumer behavior by incorporating visuals (photos and videos) in their search results. Hoteliers need to embrace video as a way to promote themselves online:

- Video is becoming more important to helping travel shoppers find your hotel online
- Video brings a level of stickiness to your website and listings and allows you to control the experience
- Video is an effective way to tell your story and talk specifically about your value proposition

In this episode, David Attardi explains how he effectively launched videos for B.F. Saul’s 18 hotel properties and his tips for producing and distributing video.

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