Expert: Phillip Wolf, President and CEO of PhoCusWright This series of episodes with Phillip Wolf, President and CEO of PhoCusWright, examines the forces that are transforming travel, tourism and hospitality that all travel companies must confront. The first being the long list of new proprietary platforms, social networks, channels and devices that enable travelers to [...]
Expert: Richard Wiegmann, Managing Director of Trust International Online travel shoppers are increasingly content-sensitive. They are shopping for hotels that clearly reflect their personal needs, preferences and perceptions of value. In this episode, Richard Wiegmann, Managing Director of Trust International, shares his perspective on how hoteliers can develop effective content strategies that increase conversions.
Online travel shoppers are looking for rich visual experiences. The question hoteliers should be asking themselves is: how can we give online travel shoppers what they want and inspire them to book with us? In this episode, Edward Perry, Senior Director of E-Commerce at WORLDHOTELS offers recommendations on how hoteliers can improve their visual merchandising [...]
Expert: Tom O’Rourke, Founder & President of O’Rourke Hospitality Marketing If having a hotel video produced is just the first step, what’s next? The next step is to get it out where online travel shoppers can see it. When your video is out on as many channels as possible from your own website, to social media [...]