VTV Channel - A Vlog focusing on Hotel Merchandising Online » Online Marketing http://vtv.vfmleonardo.com Fri, 20 Jan 2012 15:22:14 +0000 en hourly 1 Navigating the New: Significant Surprise http://vtv.vfmleonardo.com/navigating-the-new-significant-surprise/ http://vtv.vfmleonardo.com/navigating-the-new-significant-surprise/#comments Tue, 16 Nov 2010 12:43:14 +0000 VFM Leonardo http://vtv.vfmleonardo.com/?p=1271 This series of episodes with Phillip Wolf, President and CEO of PhoCusWright, examines the forces that are transforming travel, tourism and hospitality that all travel companies must confront. In travel, the swirl of technological and economic chaos enveloping our space is unprecedented. In such an unusual environment, the probability of a significant surprise waiting around the corner increases… daily! Watch this episode to learn how to prepare for and capitalize on the surprises that lie ahead.

]]> http://vtv.vfmleonardo.com/navigating-the-new-significant-surprise/feed/ 1 Boost Your Success with Social and Mobile Technologies http://vtv.vfmleonardo.com/boost-your-success-with-social-and-mobile-technologies/ http://vtv.vfmleonardo.com/boost-your-success-with-social-and-mobile-technologies/#comments Mon, 27 Sep 2010 11:07:44 +0000 VFM Leonardo http://vtv.vfmleonardo.com/?p=1205 Today’s hoteliers are presented with a multitude of emerging social and mobile channels that enable guests to connect each other, the brand and the hotel experience in a number of ways. In this interview with Scott Wiseman, Director of Search Technology at Taurad, you will learn how to incorporate social and mobile into your online marketing strategy to increase engagement and ultimately, sales.

]]> http://vtv.vfmleonardo.com/boost-your-success-with-social-and-mobile-technologies/feed/ 0 Is Your Hotel Experience Worth the Price? http://vtv.vfmleonardo.com/is-your-hotel-experience-worth-the-price/ http://vtv.vfmleonardo.com/is-your-hotel-experience-worth-the-price/#comments Fri, 10 Sep 2010 12:00:43 +0000 VFM Leonardo http://vtv.vfmleonardo.com/?p=1178 Online travel shoppers are increasingly content-sensitive. They are shopping for hotels that clearly reflect their personal needs, preferences and perceptions of value. In this episode, Richard Wiegmann, Managing Director of Trust International, shares his perspective on how hoteliers can develop effective content strategies that increase conversions.

]]> http://vtv.vfmleonardo.com/is-your-hotel-experience-worth-the-price/feed/ 4 The Integration of Revenue Management and Marketing http://vtv.vfmleonardo.com/the-integration-of-revenue-management-marketing/ http://vtv.vfmleonardo.com/the-integration-of-revenue-management-marketing/#comments Mon, 02 Nov 2009 13:00:06 +0000 VFM Leonardo http://vtv.vfmleonardo.com/?p=407 In this episode, Laurence Bernstein, Managing Director of The Bay Charles Consulting Company explains where revenue management and marketing are disconnected and what these two functions can learn from one another.  

You will learn:

- Why increased synergy between these two functions can drive more bookings

- How price discrepancies on different websites and over the phone can damage your hotel’s value proposition

- How to integrate price and how your property is brought to market

]]> http://vtv.vfmleonardo.com/the-integration-of-revenue-management-marketing/feed/ 5 Online vs. Offline Marketing http://vtv.vfmleonardo.com/online-vs-offline-marketing/ http://vtv.vfmleonardo.com/online-vs-offline-marketing/#comments Mon, 24 Aug 2009 13:00:44 +0000 VFM Leonardo http://vtv.vfmleonardo.com/?p=130 John speaks with David Attardi, Director of E-Commerce for B.F. Saul Company’s Hotel Division about the shift from offline to online marketing in reaction to the tremendous increase in online travel shopping over the past five years. In this episode, you will learn the roles of online and offline content and insights into measuring the ROI of online initiatives.

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