Expert: Richard Last, founder of JCPenny.com, Board of Directors member for Shop.org and lecturer in Digital Retailing at the University of North Texas I think there are a few lessons from online retailers that would apply to hoteliers as well, and not that most retailers are getting this right yet either but there are some [...]

Expert: Daniel Edward Craig, Founder, Reknown Travel Marketing Great service is always as it has been, but what it has done is raised the stakes. So the costs of providing a negative experience are much higher, but so is the value of providing a positive experience. What has changed is we have more channels to manage, [...]

Expert: Josiah Mackenzie – Director of Business Development at ReviewPro.  “Thinking like a publisher, creating amazing content, and distributing it as far as possible. This is really the way you can succeed on the social web today…” Expert: Rupesh Patel – Vice President of ZENique Hotels “We have pretty good online visibility for our hotels [...]

Expert: Patrick McCarthy, Internet Marketing Manager, Blue Magnet Interactive Marketing & Media “In my experience at Blue Magnet, the two most effective ways of making a branded hotel stand out from a crowd are through social media and standalone websites – also known as local websites. Social media really allows hotels to develop and convey [...]

Expert: Daniel Edward Craig, Founder, Reknown Travel Marketing A big part of being found online is content marketing and understanding that online we have two audiences – people and robots. The robots are algorithms. Google runs on algorithms and so does TripAdvisor as well as Facebook. These algorithms decide which content users see and how it [...]

Expert: Richard E. Last, Digital Retail Program Coordinator, College of Merchandising, Hospitality and Tourism, University of North Texas “Three characteristics of today’s consumers: One, the consumer is very value driven. You can see just in the rise of usage of things like daily deals, private sales and show rooms. The idea of doing comparisons through [...]

Expert: Josiah Mackenzie, Director of Business Development, ReviewPro   “There is a big opportunity for hotels on the social web today because consumers are using and taking part in public conversations to solicit information and advice from their social networks. People are also leaving 24/7 digital data trails wherever they travel so there is really [...]

Expert: Laurence Bernstein, Managing Partner at Protean Strategies “The biggest challenge to hotels is how can they deal with the inspiration stage – which is probably the most important competitive stage on a mobile screen. How can you be inspirational in that small environment? I think this is where online merchandising is becoming increasingly important [...]

A Virtual Roundtable Discussion on Social Media in Hotel Marketing John McAuliffe, VFM Leonardo’s Chief Marketing Officer moderates this dynamic discussion that explores social media for hotels from all sides of the story — a leading social media company, a social media and hotel marketing consultant and a hotel property level marketer. Guest Speakers: Jake [...]