VTV Channel - A Vlog focusing on Hotel Merchandising Online » online hotel information http://vtv.vfmleonardo.com Fri, 20 Jan 2012 15:22:14 +0000 en hourly 1 The Role of Online Information in Travel Shopping http://vtv.vfmleonardo.com/the-role-of-online-information-in-travel-shopping/ http://vtv.vfmleonardo.com/the-role-of-online-information-in-travel-shopping/#comments Mon, 16 Nov 2009 13:00:13 +0000 VFM Leonardo http://vtv.vfmleonardo.com/?p=414 In this episode, Laurence Bernstein, Managing Director of The Bay Charles Consulting Company explains how online travel shoppers interact with the information presented on travel websites and what critical information many hotels are lacking.

You will learn:

- Why consumers have become very rational and price focused and how to combat this

- How to generate a “this is where I want to be” response from online travel shoppers

- Tips on how to present relevant and inspiring information to your target guests online

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