VTV Channel - A Vlog focusing on Hotel Merchandising Online » Online Content

Is Your Hotel Experience Worth the Price?

VFM Leonardo — Fri, 10 Sep 2010 12:00:43 +0000

Online travel shoppers are increasingly content-sensitive. They are shopping for hotels that clearly reflect their personal needs, preferences and perceptions of value. In this episode, Richard Wiegmann, Managing Director of Trust International, shares his perspective on how hoteliers can develop effective content strategies that increase conversions.

Content: How to Optimize Conversions Online

VFM Leonardo — Mon, 12 Apr 2010 13:00:53 +0000

In this three episode series with Jean Francois Mourier, Founder and CEO of RevPAR Guru, you will learn about three important factors that can help you optimize conversions online: page positing on OTAs, content and reviews. This second episode explores how hoteliers can optimize their conversions online using content and reveals that:

- Some travel shoppers avoid hotels without visual and written content
- Professional photos make a dramatic difference for conversions
- A hotel’s visual presence on OTAs and own channels needs to be consistent

Overcoming eBusiness Challenges

VFM Leonardo — Mon, 22 Mar 2010 14:00:47 +0000

Five to six years ago, hoteliers saw e-commerce as business on the side. Now, it touches every aspect of marketing, sales and the hotel business as a whole. In this episode with Edward Perry, Senior Director of E-Commerce at WORLDHOTELS, you will learn how to overcome some of today’s hotel eBusiness challenges:

- Staying up-to-date on what’s happening in the travel industry
- Understanding travel shoppers’ needs and desires
- Keeping online content fresh, relevant and engaging

Untapped Online Opportunities

VFM Leonardo — Mon, 15 Feb 2010 14:00:40 +0000

Some of the biggest untapped online eBusiness opportunities that hoteliers can take advantage of include:

- Using appropriate and market-centric content to merchandise
- Employing strategies used by successful airlines and online retailers
- Ensuring activities that drive and convert traffic work in tandem

In this episode with Felix Laboy, President and General Manager of Sabre Hospitality Solutions, you will learn about these untapped online opportunities and more that can help you extract the most value out of your presence online.

The Role of Online Information in Travel Shopping

VFM Leonardo — Mon, 16 Nov 2009 13:00:13 +0000

In this episode, Laurence Bernstein, Managing Director of The Bay Charles Consulting Company explains how online travel shoppers interact with the information presented on travel websites and what critical information many hotels are lacking.

You will learn:

- Why consumers have become very rational and price focused and how to combat this

- How to generate a “this is where I want to be” response from online travel shoppers

- Tips on how to present relevant and inspiring information to your target guests online

How to Leverage Content Online

VFM Leonardo — Mon, 05 Oct 2009 13:00:41 +0000

Laurence Bernstein, Managing Director of The Bay Charles Consulting Company explains what online content is and how hoteliers can leverage user-generated content as well as their own content on social media sites and online travel agencies. In this episode, you will learn the importance of telling your hotel’s story to the travel shopper wherever they’re posting reviews and visual content and how to address and prevent negative reviews of your hotel online.