http://vtv.vfmleonardo.com Fri, 20 Jan 2012 15:22:14 +0000 en hourly 1 http://vtv.vfmleonardo.com/online-vs-offline-marketing/ http://vtv.vfmleonardo.com/online-vs-offline-marketing/#comments Mon, 24 Aug 2009 13:00:44 +0000 VFM Leonardo http://vtv.vfmleonardo.com/?p=130 John speaks with David Attardi, Director of E-Commerce for B.F. Saul Company’s Hotel Division about the shift from offline to online marketing in reaction to the tremendous increase in online travel shopping over the past five years. In this episode, you will learn the roles of online and offline content and insights into measuring the ROI of online initiatives.

]]> http://vtv.vfmleonardo.com/online-vs-offline-marketing/feed/ 5