VTV Channel - A Vlog focusing on Hotel Merchandising Online » New Luxury

Emerging Trends in the Hotel Industry – Lifestyle: The New Luxury

VFM Leonardo — Wed, 09 Jun 2010 14:06:54 +0000

Although the market for luxury hotels is much smaller now, it is still significant. During the recession, many luxury hotels replaced ‘luxury’ with ‘lifestyle’ in their marketing materials. But lifestyle is more than luxury. Lifestyle hotels target specific demographics with shared tastes, preferences, values and income levels.

Watch this episode with Hotel Marketing Consultant, Daniel Edward Craig, to learn more about this emerging trend in the hotel industry.

The New Luxury – Merchandise, Don’t Sell

VFM Leonardo — Mon, 14 Sep 2009 13:00:36 +0000

In her second episode on The New Luxury, Bonnie Knutson, Professor at Michigan State University School of Hospitality Business talks about the importance of merchandising an experience in a way that makes it easy for travel shoppers to visualize themselves at your hotel. She also identifies what hoteliers can learn from department stores and the auto industry to successfully merchandise lifestyle online and entice travel shoppers to book.

The New Luxury – Experience, Not Status

VFM Leonardo — Mon, 17 Aug 2009 13:00:51 +0000

In this episode, John speaks with Bonnie Knutson, Professor at the Michigan State University School of Hospitality Business as she provides insights on how the idea of luxury has changed, how to define it in our present time and how every property (regardless of price point or brand) can give its guests a feeling of luxury – a memory, an experience – to take home with them.