Expert: Edward Perry, Global Senior Director of Social Media, OTA Partnerships and innovation Projects, WORLDHOTELS As marketers we realize there are various ways to attract consumers.  One of the best ways is to provide visual authenticity (as we like to describe is at WORLDHOTELS), to provide the consumer with definite reasons why they would like to [...]

Expert: Patrick McCarthy, Internet Marketing Manager, Blue Magnet Interactive Marketing & Media “In my experience at Blue Magnet, the two most effective ways of making a branded hotel stand out from a crowd are through social media and standalone websites – also known as local websites. Social media really allows hotels to develop and convey [...]

Expert: Richard E. Last, Digital Retail Program Coordinator, College of Merchandising, Hospitality and Tourism, University of North Texas “Three characteristics of today’s consumers: One, the consumer is very value driven. You can see just in the rise of usage of things like daily deals, private sales and show rooms. The idea of doing comparisons through [...]

Social media presents many opportunities for hotels to reach travelers and develop ongoing relationships.

Many hoteliers struggle with how to measure their success on social media sites. In this episode, Josiah Mackenzie, Director of Business Development, ReviewPro shares his insights on[...]

Expert: Karen Plumb, Commercial Director at TripAdvisor Reviews are hugely influential for people making travel decisions; 86 per cent of travel consumers are influenced by reviews. Hoteliers are encouraged to engage in customer reviews to connect with travel consumers and enforce positive comments. Karen Plumb, Commercial Director at TripAdvisor shares her perspective on how you [...]

Expert: Glenn Haussman, Editor-In-Chief, Hotel Interactive and Adjunct Professor, NYU Discounting. Hoteliers do it way too quickly and frequently. But there are ways to avoid discounting when occupancy is down. In this episode with Glenn Haussman, Editor-In-Chief, Hotel Interactive and Adjunct Professor at New York University, you will learn tips on how to: Stop discounting [...]

Expert: Glenn Haussman, Editor-In-Chief, Hotel Interactive and Adjunct Professor, NYU Changes in travel shopper behavior are driving hoteliers to revisit their marketing strategies. Watch this episode with Glenn Haussman as he explores: How have online travel shoppers changed in the past year What online travel shoppers are looking for today How hoteliers can adapt their [...]

Expert: Dr. Diana Driscoll, LEED AP, founder of Hotel Rescue™ and president of Ridgeline Hospitality and award-winning optometris With so many activities that can help drive conversions online, hoteliers need to allocate their budgets to the activities that generate the best results. In this episode, Dr. Diana Driscoll, LEED AP, founder of Hotel Rescue™ and [...]

Although the market for luxury hotels is much smaller now, it is still significant. During the recession, many luxury hotels replaced ‘luxury’ with ‘lifestyle’ in their marketing materials. But lifestyle is more than luxury. Lifestyle hotels target specific demographics with shared tastes, preferences, values and income levels. Watch this episode with Hotel Marketing Consultant, Daniel Edward Craig, [...]