Expert: Karen Plumb, Commercial Director, EMEA, Tripadvisor for business   Tripadvisor has insight from both travelers and hoteliers. In this episode, Karen Plumb, Commercial Director at Tripadvisor shares her perspective on what hoteliers need to do to meet the demands of travelers.   Watch now to learn: -          What amenities travelers expect from hotels today [...]

A Virtual Roundtable Discussion on Social Media in Hotel Marketing John McAuliffe, VFM Leonardo’s Chief Marketing Officer moderates this dynamic discussion that explores social media for hotels from all sides of the story — a leading social media company, a social media and hotel marketing consultant and a hotel property level marketer. Guest Speakers: Jake [...]

Ric Leutwyler answers the question, ” How can hotels succeed in this changing online world”? “Really having a grasp of what is going on around you as you can see it through the various tool that are available. By that I mean, what is your competition up to? What are you key sources of business [...]

Richard Wiegmann answers the question, “How do hotels make their stories available are on the web?”  “think about a hotel, there are so many stories to tell, so many good stories. There is a good story about the service, there is a good story about the restaurant, and there is a good story about the [...]

Glenn Haussman answers the question, “How can hotels market an experience?” “You have to really try to market the complete value of the experience that you are giving to the person that is staying in your hotel. It always amazes me that when I go onto a hotel branded website and I say I am [...]

Daniel Edward Craig answers the question: “What is the best way for hotels to tell their stories?” “Essentially you don’t get the opportunity to tell the whole story with social media, particularly with Twitter, you’ve got 140 characters, and you can’t tell the story of your hotel brand. The idea there is really to come [...]

Josiah Mackenzie answers the question “How can hotels listen to their guests?” “Listen to them in person, listen to them through the mail, through email, listen through social media, both direct messages and also what people are having conversations about on broader topics such as, your city or your segment in the industry. It is [...]

Phillip Wolf answers the question: ” How can hotel marketers keep up with new trends?” “By 2015 more people will access internet on mobile smart devices than computers. Think about what’s going on, you have mobility, you have internet access, you have a camera and a video, you have a compass, you have a GPS. [...]

Diana Driscoll answers the question, “How can hotels find their story?” “Take the time to create a story, get your staff together and the sky is the limit! You can be so creative here for example, is your hotel centered around its location, is that what drives people there? Is it the surrounding community or [...]