VTV Channel - A Vlog focusing on Hotel Merchandising Online » Laurence Bernstein http://vtv.vfmleonardo.com Sat, 31 Jul 2010 18:48:09 +0000 en hourly 1 The Role of Online Information in Travel Shopping http://vtv.vfmleonardo.com/the-role-of-online-information-in-travel-shopping/ http://vtv.vfmleonardo.com/the-role-of-online-information-in-travel-shopping/#comments Mon, 16 Nov 2009 13:00:13 +0000 VFM Leonardo http://vtv.vfmleonardo.com/?p=414 In this episode, Laurence Bernstein, Managing Director of The Bay Charles Consulting Company explains how online travel shoppers interact with the information presented on travel websites and what critical information many hotels are lacking.

You will learn:

- Why consumers have become very rational and price focused and how to combat this

- How to generate a “this is where I want to be” response from online travel shoppers

- Tips on how to present relevant and inspiring information to your target guests online

]]> http://vtv.vfmleonardo.com/the-role-of-online-information-in-travel-shopping/feed/ 1 The Integration of Revenue Management and Marketing http://vtv.vfmleonardo.com/the-integration-of-revenue-management-marketing/ http://vtv.vfmleonardo.com/the-integration-of-revenue-management-marketing/#comments Mon, 02 Nov 2009 13:00:06 +0000 VFM Leonardo http://vtv.vfmleonardo.com/?p=407 In this episode, Laurence Bernstein, Managing Director of The Bay Charles Consulting Company explains where revenue management and marketing are disconnected and what these two functions can learn from one another.  

You will learn:

- Why increased synergy between these two functions can drive more bookings

- How price discrepancies on different websites and over the phone can damage your hotel’s value proposition

- How to integrate price and how your property is brought to market

]]> http://vtv.vfmleonardo.com/the-integration-of-revenue-management-marketing/feed/ 5 How to Leverage Content Online http://vtv.vfmleonardo.com/how-to-leverage-content-online/ http://vtv.vfmleonardo.com/how-to-leverage-content-online/#comments Mon, 05 Oct 2009 13:00:41 +0000 VFM Leonardo http://vtv.vfmleonardo.com/?p=360 Laurence Bernstein, Managing Director of The Bay Charles Consulting Company explains what online content is and how hoteliers can leverage user-generated content as well as their own content on social media sites and online travel agencies. In this episode, you will learn the importance of telling your hotel’s story to the travel shopper wherever they’re posting reviews and visual content and how to address and prevent negative reviews of your hotel online.

]]> http://vtv.vfmleonardo.com/how-to-leverage-content-online/feed/ 3 Experiential Marketing – What It Is and Isn’t http://vtv.vfmleonardo.com/experiential-marketing-what-it-is-and-isnt/ http://vtv.vfmleonardo.com/experiential-marketing-what-it-is-and-isnt/#comments Mon, 10 Aug 2009 13:00:31 +0000 VFM Leonardo http://vtv.vfmleonardo.com/?p=126 John speaks with Laurence Bernstein, Managing Director of The Bay Charles Consulting Company about what experiential marketing really is and how it differs from experiential branding. In this episode, you’ll learn how to differentiate and increase bookings by really understanding and articulating the experience your guests are looking for at your hotel.

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