Expert: Karen Plumb, Commercial Director, EMEA, Tripadvisor for business   Tripadvisor has insight from both travelers and hoteliers. In this episode, Karen Plumb, Commercial Director at Tripadvisor shares her perspective on what hoteliers need to do to meet the demands of travelers.   Watch now to learn: -          What amenities travelers expect from hotels today [...]

Expert: Karen Plumb, Commercial Director at TripAdvisor Reviews are hugely influential for people making travel decisions; 86 per cent of travel consumers are influenced by reviews. Hoteliers are encouraged to engage in customer reviews to connect with travel consumers and enforce positive comments. Karen Plumb, Commercial Director at TripAdvisor shares her perspective on how you [...]

Expert: Karen Plumb, Commercial Director at TripAdvisor Travel consumers are 150 times more engaged when they see photos and/or videos, naming 2011 year of the video. Visuals equal longer engagement resulting in a higher chance of conversion. In this episode, Karen Plumb, Commercial Director at TripAdvisor shares her perspective on how hoteliers can: •    Attract [...]