VTV Channel - A Vlog focusing on Hotel Merchandising Online » Jeff Higley

The Traveler’s Road to Decision

VFM Leonardo — Mon, 21 Sep 2009 13:00:24 +0000

When searching for accommodations online, the traveler’s road to decision often involves research and comparison on a number of travel websites and electronic channels. Some travel shoppers prefer to use third-party sites over brand.com or the hotel’s own website to find out the true story of the hotel. Jeff Higley, Vice President, Digital Media & Communications HotelNewsNow.com / Smith Travel Research shares his insights on how hoteliers can leverage their hotel’s presence on online travel sites by changing their mindsets and seeing these sites as friends, not foes.

How to Know Where the Fish Are

VFM Leonardo — Mon, 31 Aug 2009 13:00:43 +0000

Learn from Jeff Higley, Vice President, Digital Media & Communications HotelNewsNow.com / Smith Travel Research about where and how hotels are finding success online amidst a hotel sea with fewer fish than before. Jeff explains the importance of marketing your hotel and ensuring your message is cohesive and relevant to your target consumers on every website and channel.

What is the Successful Hotelier Focused On Today?

VFM Leonardo — Mon, 03 Aug 2009 13:00:00 +0000

Join John as he speaks with Jeff Higley, Vice President, Digital Media & Communications HotelNewsNow.com / Smith Travel Research. In this episode, you will learn the top five things that are on the minds of hoteliers and what successful hoteliers are doing to drive revenue in the down economy.