VTV Channel - A Vlog focusing on Hotel Merchandising Online » hotel marketing

Tips to Maximize the Visual Impact of Your Hotel Page on TripAdvisor

Lorrie — Thu, 19 Jan 2012 17:02:27 +0000

Travel consumers are 150 times more engaged when they see photos and/or videos, naming 2011 year of the video. Visuals equal longer engagement resulting in a higher chance of conversion. In this episode, Karen Plumb, Commercial Director at TripAdvisor shares her perspective on how hoteliers can:

•    Attract more attention on their TripAdvisor page using visuals
•    Use TripAdvisor to enhance their e-commerce activities
•    Extract more value out of their online presence by maximizing their TripAdvisor hotel page

Travel Consumers are Changing, So Should Your Marketing Strategy

VFM Leonardo — Mon, 22 Aug 2011 18:25:05 +0000

Changes in travel shopper behavior are driving hoteliers to revisit their marketing strategies. Watch this episode with Glenn Haussman as he explores:

How have online travel shoppers changed in the past year
What online travel shoppers are looking for today
How hoteliers can adapt their online marketing strategies for success

Using Your Hotel Marketing Budget Wisely

VFM Leonardo — Mon, 30 Aug 2010 11:00:31 +0000

With so many activities that can help drive conversions online, hoteliers need to allocate their budgets to the activities that generate the best results. In this episode, Dr. Diana Driscoll, LEED AP, founder of Hotel Rescue™ and president of Ridgeline Hospitality and award-winning optometrist, states that “the vast majority of online reservations are made either at the image gallery or one click later” and explains why imagery is such an effective conversion tool when used consistently online.

Learn:

• What motivates people to make decisions when confronted with imagery

• How to use compelling imagery to get attention and convert guests

• Ways to appeal to business travelers and leisure travelers

Competitive Intelligence: A New Approach to Hotel E-Business

VFM Leonardo — Fri, 20 Aug 2010 14:00:09 +0000

Do you know what your competitors are up to? How much guests are paying for hotels like yours? What guests are saying about your hotel online? This is just some of the intelligence hoteliers NEED in order to gain a competitive advantage. In this episode, Rick Leutwyler, COO of Pegasus Solutions and President of Pegasus Representation Service, shares his perspectives on how to:

• Take ownership of collecting, understanding and acting upon intelligence

• Make this seemingly overwhelming exercise much more manageable and cost-effective

• Control the future rather than react to the past

Emerging Trends in the Hotel Industry – Lifestyle: The New Luxury

VFM Leonardo — Wed, 09 Jun 2010 14:06:54 +0000

Although the market for luxury hotels is much smaller now, it is still significant. During the recession, many luxury hotels replaced ‘luxury’ with ‘lifestyle’ in their marketing materials. But lifestyle is more than luxury. Lifestyle hotels target specific demographics with shared tastes, preferences, values and income levels.

Watch this episode with Hotel Marketing Consultant, Daniel Edward Craig, to learn more about this emerging trend in the hotel industry.

The Next Revolution in Online Hotel Marketing

VFM Leonardo — Mon, 26 Apr 2010 13:00:33 +0000

The next revolution in online hotel marketing will focus on behavioral targeting which enables hoteliers to provide shoppers with more relevant content based on how they get to the site and what look at while they are there. In this episode, Felix Laboy, President and General Manager at Sabre Hospitality Solutions, offers insights on the advantages of behavioral targeting and what hoteliers can do to increase conversions:

- Present hotel and offers consistently across all channels
- Use marketing budgets efficiently
- Use visitor-to-look and look-to-book ratios to find ways to improve

Content: How to Optimize Conversions Online

VFM Leonardo — Mon, 12 Apr 2010 13:00:53 +0000

In this three episode series with Jean Francois Mourier, Founder and CEO of RevPAR Guru, you will learn about three important factors that can help you optimize conversions online: page positing on OTAs, content and reviews. This second episode explores how hoteliers can optimize their conversions online using content and reveals that:

- Some travel shoppers avoid hotels without visual and written content
- Professional photos make a dramatic difference for conversions
- A hotel’s visual presence on OTAs and own channels needs to be consistent

Improving Your Presence Online

VFM Leonardo — Mon, 05 Apr 2010 13:00:02 +0000

Consumers are looking for the right content for the trip they are planning and visit multiple sites before they actually commit to booking. This behavior is driving hoteliers to start delivering more relevant content on more online channels. In this episode with Felix Laboy, President and General Manager at Sabre Hospitality Solutions, you will learn tips on how to improve your online presence:

- Ensure website content and rich media is up-to-date and optimized
- Develop and implement a social media plan
- Track consumer behavior on your website

How Not to be Invisible Online

VFM Leonardo — Mon, 29 Mar 2010 13:00:35 +0000

Video is such a powerful tool for driving traffic to a hotel or brand’s website and helping convert that traffic to hotel guests, yet a study of New England hotels revealed that only 23% are using video. In this episode, Tom O’Rourke, President/CEO of O’Rourke Hospitality Marketing, shares his insight on the factors that are preventing hoteliers from embracing online video as a powerful marketing tool, such as:

- Fear
- Traditional marketing budgets
- Video production costs

Overcoming eBusiness Challenges

VFM Leonardo — Mon, 22 Mar 2010 14:00:47 +0000

Five to six years ago, hoteliers saw e-commerce as business on the side. Now, it touches every aspect of marketing, sales and the hotel business as a whole. In this episode with Edward Perry, Senior Director of E-Commerce at WORLDHOTELS, you will learn how to overcome some of today’s hotel eBusiness challenges:

- Staying up-to-date on what’s happening in the travel industry
- Understanding travel shoppers’ needs and desires
- Keeping online content fresh, relevant and engaging