Expert: Laurence Bernstein, Managing Partner, Protean Strategies “It’s not a question of how the shopping journey has changed for travelers; it’s a question of how hotels can adapt to the change in environment and change in technology and integrate it into each of the six stages [of the shopping journey]. A big instance here is [...]

Expert: Rupesh Patel, Vice President at ZENique Hotels “Neighborhoods and families – because we already have the online visibility covered. We know we have an effective online strategy so once we get in the faces of all of the locals, they can recommend our hotel to their visitors who are either coming in to visit [...]

Expert: Josiah Mackenzie, Director of Business Development, ReviewPro “If you are operating at an airport hotel, serving business travelers actually increases the importance of real time service in my opinion. These people may be used to interacting with airlines with a 15 minute average Twitter response time. I’ve seen a number of examples of quick [...]

A Virtual Roundtable Discussion on Social Media in Hotel Marketing John McAuliffe, VFM Leonardo’s Chief Marketing Officer moderates this dynamic discussion that explores social media for hotels from all sides of the story — a leading social media company, a social media and hotel marketing consultant and a hotel property level marketer. Guest Speakers: Jake [...]

Ric Leutwyler answers the question, ” How can hotels succeed in this changing online world”? “Really having a grasp of what is going on around you as you can see it through the various tool that are available. By that I mean, what is your competition up to? What are you key sources of business [...]

Richard Wiegmann answers the question, “How do hotels make their stories available are on the web?”  “think about a hotel, there are so many stories to tell, so many good stories. There is a good story about the service, there is a good story about the restaurant, and there is a good story about the [...]

Glenn Haussman answers the question, “How can hotels market an experience?” “You have to really try to market the complete value of the experience that you are giving to the person that is staying in your hotel. It always amazes me that when I go onto a hotel branded website and I say I am [...]

Daniel Edward Craig answers the question: “What is the best way for hotels to tell their stories?” “Essentially you don’t get the opportunity to tell the whole story with social media, particularly with Twitter, you’ve got 140 characters, and you can’t tell the story of your hotel brand. The idea there is really to come [...]

Josiah Mackenzie answers the question “How can hotels listen to their guests?” “Listen to them in person, listen to them through the mail, through email, listen through social media, both direct messages and also what people are having conversations about on broader topics such as, your city or your segment in the industry. It is [...]