VTV Channel - A Vlog focusing on Hotel Merchandising Online » hotel eBusiness

The Concierge Approach to Content Marketing

VFM Leonardo — Tue, 23 Nov 2010 12:31:47 +0000

Marketers have seen the power of useful content to engage and develop relationships with future customers. Josiah Mackenzie, Publisher of Hotel Marketing Strategies Blog, explains what the concierge approach to content marketing is and how you can benefit from deploying it.

Overcoming eBusiness Challenges

VFM Leonardo — Mon, 22 Mar 2010 14:00:47 +0000

Five to six years ago, hoteliers saw e-commerce as business on the side. Now, it touches every aspect of marketing, sales and the hotel business as a whole. In this episode with Edward Perry, Senior Director of E-Commerce at WORLDHOTELS, you will learn how to overcome some of today’s hotel eBusiness challenges:

- Staying up-to-date on what’s happening in the travel industry
- Understanding travel shoppers’ needs and desires
- Keeping online content fresh, relevant and engaging

7 Steps to Successful Travel eBusiness – A Holistic Approach

VFM Leonardo — Mon, 15 Mar 2010 13:00:55 +0000

In the past, the focus of using the internet to plan travel used to be all about booking. Now, it has transitioned to a shop, look, book perspective, resulting in a much more sophisticated online travel experience. In this episode, Robert Cole the Founder of RockCheetah, explains his holistic approach to successful travel eBusiness and how to reach and engage guests at each of the seven stages in the travel planning process:

1. Inspiration
2. Research
3. Planning
4. Validation
5. Booking
6. Travel
7. Sharing

Untapped Online Opportunities

VFM Leonardo — Mon, 15 Feb 2010 14:00:40 +0000

Some of the biggest untapped online eBusiness opportunities that hoteliers can take advantage of include:

- Using appropriate and market-centric content to merchandise
- Employing strategies used by successful airlines and online retailers
- Ensuring activities that drive and convert traffic work in tandem

In this episode with Felix Laboy, President and General Manager of Sabre Hospitality Solutions, you will learn about these untapped online opportunities and more that can help you extract the most value out of your presence online.

The Role of Opaque Sites in the Travel Planning Process

VFM Leonardo — Mon, 25 Jan 2010 14:00:50 +0000

Opaque bidding mechanisms are particularly attractive to value-seeking, non-brand loyal consumers who want 4 and 4 ½ star accommodations but don’t want to pay retail rates. Sites like Priceline and Hotwire that have opaque mechanisms offer hoteliers an opportunity to price into this segment while maintaining higher rates at retail outlets. Leveraging these sites typically results in improved RevPAR.

Tips on getting started with opaque sites:
- Start using them as soon as possible
- Give higher rates with restricted inventory
- Use them day-of or day-before

eBusiness for Hoteliers – Panacea or Pain?

VFM Leonardo — Mon, 14 Dec 2009 14:00:28 +0000

The internet has radically changed how consumers shop for travel. This has had a dramatic impact on the way hoteliers market and sell hotel rooms to travel shoppers. Due to the rapidly changing online environment, some hoteliers struggle with how to extract more value out of their presence online while others have found success.

Over the course of five specific topics, Henry Harteveldt, Vice President and Principal Analyst at Forrester Research, will discuss the impact of the internet on travel shopping and how hotels can turn the internet channel from pain to panacea.

1. How to Motivate the Content-Sensitive Traveler
2. The Role of Visual Content in Travel Shopping
3. The Pillars of Success in Travel eBusiness
4. OTAs and TPIs – The Gateways to Purchase Consideration
5. What Hoteliers can learn from Online Retailers