http://vtv.vfmleonardo.com Sat, 31 Jul 2010 18:48:09 +0000 en hourly 1 http://vtv.vfmleonardo.com/experiential-marketing-what-it-is-and-isnt/ http://vtv.vfmleonardo.com/experiential-marketing-what-it-is-and-isnt/#comments Mon, 10 Aug 2009 13:00:31 +0000 VFM Leonardo http://vtv.vfmleonardo.com/?p=126 John speaks with Laurence Bernstein, Managing Director of The Bay Charles Consulting Company about what experiential marketing really is and how it differs from experiential branding. In this episode, you’ll learn how to differentiate and increase bookings by really understanding and articulating the experience your guests are looking for at your hotel.

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