http://vtv.vfmleonardo.com Sat, 31 Jul 2010 18:48:09 +0000 en hourly 1 http://vtv.vfmleonardo.com/how-to-leverage-content-online/ http://vtv.vfmleonardo.com/how-to-leverage-content-online/#comments Mon, 05 Oct 2009 13:00:41 +0000 VFM Leonardo http://vtv.vfmleonardo.com/?p=360 Laurence Bernstein, Managing Director of The Bay Charles Consulting Company explains what online content is and how hoteliers can leverage user-generated content as well as their own content on social media sites and online travel agencies. In this episode, you will learn the importance of telling your hotel’s story to the travel shopper wherever they’re posting reviews and visual content and how to address and prevent negative reviews of your hotel online.

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