http://vtv.vfmleonardo.com Fri, 20 Jan 2012 15:22:14 +0000 en hourly 1 http://vtv.vfmleonardo.com/generational-marketing-gen-x-and-gen-y/ http://vtv.vfmleonardo.com/generational-marketing-gen-x-and-gen-y/#comments Mon, 23 Nov 2009 13:00:39 +0000 VFM Leonardo http://vtv.vfmleonardo.com/?p=416 Generations X and Y are cynical and skeptical of traditions and institutions, including hotel brands. In this episode, Bonnie Knutson, Professor at Michigan State University School of Hospitality Business explains why these generations are the way they are, how they behave and what they value. She also reveals three mantras: truth, testimonial and community activism that can help you break through the cynicism and effectively market to these highly consuming and spending generations of travelers.

]]> http://vtv.vfmleonardo.com/generational-marketing-gen-x-and-gen-y/feed/ 8 http://vtv.vfmleonardo.com/generational-marketing-matures-and-baby-boomers/ http://vtv.vfmleonardo.com/generational-marketing-matures-and-baby-boomers/#comments Wed, 14 Oct 2009 13:00:51 +0000 VFM Leonardo http://vtv.vfmleonardo.com/?p=362 The Internet presents hoteliers with a challenge: how to effectively reach and connect with different generations of travelers. Bonnie explains that Matures and Baby Boomers of today and tomorrow are looking for ways to experience life to its fullest. Learn what hotels can do to ensure their online content resonates with Baby Boomer and Mature travelers.

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