VTV Channel - A Vlog focusing on Hotel Merchandising Online » Forrester http://vtv.vfmleonardo.com Sat, 31 Jul 2010 18:48:09 +0000 en hourly 1 eBusiness for Hoteliers – Panacea or Pain? http://vtv.vfmleonardo.com/ebusiness-for-hoteliers-panacea-or-pain/ http://vtv.vfmleonardo.com/ebusiness-for-hoteliers-panacea-or-pain/#comments Mon, 14 Dec 2009 14:00:28 +0000 VFM Leonardo http://vtv.vfmleonardo.com/?p=423 The internet has radically changed how consumers shop for travel. This has had a dramatic impact on the way hoteliers market and sell hotel rooms to travel shoppers. Due to the rapidly changing online environment, some hoteliers struggle with how to extract more value out of their presence online while others have found success.

Over the course of five specific topics, Henry Harteveldt, Vice President and Principal Analyst at Forrester Research, will discuss the impact of the internet on travel shopping and how hotels can turn the internet channel from pain to panacea.

1. How to Motivate the Content-Sensitive Traveler
2. The Role of Visual Content in Travel Shopping
3. The Pillars of Success in Travel eBusiness
4. OTAs and TPIs – The Gateways to Purchase Consideration
5. What Hoteliers can learn from Online Retailers

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