VTV Channel - A Vlog focusing on Hotel Merchandising Online » Felix Laboy

The Next Revolution in Online Hotel Marketing

VFM Leonardo — Mon, 26 Apr 2010 13:00:33 +0000

The next revolution in online hotel marketing will focus on behavioral targeting which enables hoteliers to provide shoppers with more relevant content based on how they get to the site and what look at while they are there. In this episode, Felix Laboy, President and General Manager at Sabre Hospitality Solutions, offers insights on the advantages of behavioral targeting and what hoteliers can do to increase conversions:

- Present hotel and offers consistently across all channels
- Use marketing budgets efficiently
- Use visitor-to-look and look-to-book ratios to find ways to improve

Improving Your Presence Online

VFM Leonardo — Mon, 05 Apr 2010 13:00:02 +0000

Consumers are looking for the right content for the trip they are planning and visit multiple sites before they actually commit to booking. This behavior is driving hoteliers to start delivering more relevant content on more online channels. In this episode with Felix Laboy, President and General Manager at Sabre Hospitality Solutions, you will learn tips on how to improve your online presence:

- Ensure website content and rich media is up-to-date and optimized
- Develop and implement a social media plan
- Track consumer behavior on your website

Untapped Online Opportunities

VFM Leonardo — Mon, 15 Feb 2010 14:00:40 +0000

Some of the biggest untapped online eBusiness opportunities that hoteliers can take advantage of include:

- Using appropriate and market-centric content to merchandise
- Employing strategies used by successful airlines and online retailers
- Ensuring activities that drive and convert traffic work in tandem

In this episode with Felix Laboy, President and General Manager of Sabre Hospitality Solutions, you will learn about these untapped online opportunities and more that can help you extract the most value out of your presence online.

To Merchandise or Not

VFM Leonardo — Mon, 18 Jan 2010 14:00:32 +0000

Hotels are doing a better job of merchandising online they have been in the past, states Felix Laboy, President and General Manager at Sabre Hospitality Solutions. However, there is still room for improvement. Hoteliers need to ensure their hotel information is not just out on the channels, but presented in the best way possible because better merchandised hotels are better positioned against their competitive set, have better exposure and higher revenues.

In this episode, you will learn tips on how to merchandise online:
• Optimize your website with relevant content
• Keep images, videos and rich media current
• Develop and execute a social media action plan