Expert: Dave Kerpen, CEO of Likeable Local, www.likeable.com Storytelling has always been an important aspect of the hotel marketing program, but the beautiful thing is unlike the days of old where storytelling meant a TV commercial or a glossy brochure, now you can tell your story using social media. You can tell your story with [...]

 Expert: Bill Keen, Director of Mobile Solutions, InterContinental Hotels Group (IHG) In this special edition Hotel E-Marketing Minute IHG’s director of mobile solutions shares what hotels need to focus their mobile strategies on. Bill answers the following questions: How are mobile devices (smartphones) being used throughout the guest journey? How do smartphone and tablet usage [...]

Expert: Richard Last, founder of JCPenny.com, Board of Directors member for Shop.org and lecturer in Digital Retailing at the University of North Texas I think there are a few lessons from online retailers that would apply to hoteliers as well, and not that most retailers are getting this right yet either but there are some [...]

Expert: Josiah Mackenzie – Director of Business Development at ReviewPro.  “Thinking like a publisher, creating amazing content, and distributing it as far as possible. This is really the way you can succeed on the social web today…” Expert: Rupesh Patel – Vice President of ZENique Hotels “We have pretty good online visibility for our hotels [...]

Social media presents many opportunities for hotels to reach travelers and develop ongoing relationships.

Many hoteliers struggle with how to measure their success on social media sites. In this episode, Josiah Mackenzie, Director of Business Development, ReviewPro shares his insights on[...]