VTV Channel - A Vlog focusing on Hotel Merchandising Online » Edward Perry http://vtv.vfmleonardo.com Fri, 20 Jan 2012 15:22:14 +0000 en hourly 1 Visual Merchandising 101 http://vtv.vfmleonardo.com/visual-merchandising-101/ http://vtv.vfmleonardo.com/visual-merchandising-101/#comments Mon, 17 May 2010 13:00:09 +0000 VFM Leonardo http://vtv.vfmleonardo.com/?p=896 Online travel shoppers are looking for rich visual experiences. The question hoteliers should be asking themselves is: how can we give online travel shoppers what they want and inspire them to book with us?

In this episode, Edward Perry, Senior Director of E-Commerce at WORLDHOTELS offers recommendations on how hoteliers can improve their visual merchandising to increase conversions.

  • Look at your hotel images as if you are a travel shopper
  • Use videos, 360 tours and images that convey an experience
  • Make visual content available on your own website, OTAs, social media sites, travel sites, etc.
]]> http://vtv.vfmleonardo.com/visual-merchandising-101/feed/ 5 Overcoming eBusiness Challenges http://vtv.vfmleonardo.com/overcoming-ebusiness-challenges/ http://vtv.vfmleonardo.com/overcoming-ebusiness-challenges/#comments Mon, 22 Mar 2010 14:00:47 +0000 VFM Leonardo http://vtv.vfmleonardo.com/?p=811 Five to six years ago, hoteliers saw e-commerce as business on the side. Now, it touches every aspect of marketing, sales and the hotel business as a whole. In this episode with Edward Perry, Senior Director of E-Commerce at WORLDHOTELS, you will learn how to overcome some of today’s hotel eBusiness challenges:

- Staying up-to-date on what’s happening in the travel industry
- Understanding travel shoppers’ needs and desires
- Keeping online content fresh, relevant and engaging

]]> http://vtv.vfmleonardo.com/overcoming-ebusiness-challenges/feed/ 1 Developing an Effective Online Media Strategy http://vtv.vfmleonardo.com/developing-an-effective-online-media-strategy/ http://vtv.vfmleonardo.com/developing-an-effective-online-media-strategy/#comments Mon, 08 Feb 2010 14:00:43 +0000 VFM Leonardo http://vtv.vfmleonardo.com/?p=723 In recent years, hoteliers have had to adjust their focus from offline marketing efforts to online, which means developing an online media strategy that works. In this episode, Edward Perry, Senior Director of E-Commerce at WORLDHOTELS, identifies the key components of an effective online media strategy:

- A solid long-term business plan
- A knowledge of who your target audience is today your potential future audience
- An understanding of how your competitors are positioned in the market
- A presence on available digital channels, including OTAs

Also learn:

- How to attract and convert travel shoppers
- Where to spend your marketing dollars
- Which types of content are most effective

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