VTV Channel - A Vlog focusing on Hotel Merchandising Online » David Attardi

Search Goes Visual

VFM Leonardo — Mon, 07 Dec 2009 13:00:05 +0000

Internet users are gravitating toward video. Search engines like Google, Bing and Yahoo are developing features based on consumer behavior by incorporating visuals (photos and videos) in their search results. Hoteliers need to embrace video as a way to promote themselves online:

- Video is becoming more important to helping travel shoppers find your hotel online
- Video brings a level of stickiness to your website and listings and allows you to control the experience
- Video is an effective way to tell your story and talk specifically about your value proposition

In this episode, David Attardi explains how he effectively launched videos for B.F. Saul’s 18 hotel properties and his tips for producing and distributing video.

The World Tweets, Should I?

VFM Leonardo — Mon, 26 Oct 2009 13:00:45 +0000

Social media is on every hotelier’s mind these days. In this episode, David Attardi, Director of E-Commerce for B.F. Saul Company’s Hotel Division shares his insights on the importance of supplementing “blocking and tackling” strategies with social activities on Twitter, Facebook, Flickr, YouTube and TripAdvisor.

You will learn:

- Why hoteliers and marketers cannot ignore social media sites

- How much effort hoteliers should spend on social media

- How to inspire consumers to book your hotel

Visual Content Decisions – What? How Much? Why?

VFM Leonardo — Tue, 08 Sep 2009 13:00:54 +0000

David Attardi, Director of E-Commerce for B.F. Saul Company’s Hotel Division discusses the importance of visual content as part of any hotel’s coordinated media front. Having consistent visual content (especially short, segmented video) that is relevant to your target guests in all of the right places online is the best way to tell your story and motivate them to book your hotel. David also shares a scenario in which not having a video of your hotel available on YouTube could eliminate it from being considered at all!

Online vs. Offline Marketing

VFM Leonardo — Mon, 24 Aug 2009 13:00:44 +0000

John speaks with David Attardi, Director of E-Commerce for B.F. Saul Company’s Hotel Division about the shift from offline to online marketing in reaction to the tremendous increase in online travel shopping over the past five years. In this episode, you will learn the roles of online and offline content and insights into measuring the ROI of online initiatives.

Merchandising Online – What and How?

VFM Leonardo — Mon, 27 Jul 2009 12:00:06 +0000

Join John as he speaks with David Attardi, Director of E-Commerce for B.F. Saul Company’s Hotel Division. In this episode, you will learn about merchandising online in the context of hotels and what online merchandising and e-commerce strategies David employed to maximize revenue for B.F. Saul’s hotels.