Expert: Daniel Edward Craig, Founder, Reknown Travel Marketing Great service is always as it has been, but what it has done is raised the stakes. So the costs of providing a negative experience are much higher, but so is the value of providing a positive experience. What has changed is we have more channels to manage, [...]

Expert: Josiah Mackenzie – Director of Business Development at ReviewPro.  “Thinking like a publisher, creating amazing content, and distributing it as far as possible. This is really the way you can succeed on the social web today…” Expert: Rupesh Patel – Vice President of ZENique Hotels “We have pretty good online visibility for our hotels [...]

Expert: Daniel Edward Craig, Founder, Reknown Travel Marketing A big part of being found online is content marketing and understanding that online we have two audiences – people and robots. The robots are algorithms. Google runs on algorithms and so does TripAdvisor as well as Facebook. These algorithms decide which content users see and how it [...]

Expert: Daniel Edward Craig, Hotel Consultant. Answers the question: “Is it best for hotels to outsource social media?” “I always recommend social media is best handled on property, because if you’re farming it out, it really defeats the social media which is getting closer to your guest. But when it comes to strategy and understanding [...]

Expert: Daniel Edward Craig, Hotel Consultant. Answers the question: “What is the first priority for launching a hotel social media strategy? “ “Yeah I mean every property is different. It depends on the resources you have available, whether you’re an early adopter or late adopter, but for the most part I recommend that the first [...]

Expert: Daniel Edward Craig, Hotel Consultant. Answers the question: “Which social networks are top priorities for hotels?” “I think that their first priority needs to be the review sites. Then if you have time left over maybe some Facebook, Twitter, and Foursquare can be great especially if you’re in an urban area. If you have [...]

A Virtual Roundtable Discussion on Social Media in Hotel Marketing John McAuliffe, VFM Leonardo’s Chief Marketing Officer moderates this dynamic discussion that explores social media for hotels from all sides of the story — a leading social media company, a social media and hotel marketing consultant and a hotel property level marketer. Guest Speakers: Jake [...]

Daniel Edward Craig answers the question: “What is the best way for hotels to tell their stories?” “Essentially you don’t get the opportunity to tell the whole story with social media, particularly with Twitter, you’ve got 140 characters, and you can’t tell the story of your hotel brand. The idea there is really to come [...]

A hotel story tells consumers why they should choose that hotel. Daniel Edward Craig, hotel consultant and author, explains how to use the fundamentals of storytelling to create compelling content that makes travel shoppers want to become part of your hotel’s story.