VTV Channel - A Vlog focusing on Hotel Merchandising Online » Bonnie Knutson

Generational Marketing – Gen X and Gen Y

VFM Leonardo — Mon, 23 Nov 2009 13:00:39 +0000

Generations X and Y are cynical and skeptical of traditions and institutions, including hotel brands. In this episode, Bonnie Knutson, Professor at Michigan State University School of Hospitality Business explains why these generations are the way they are, how they behave and what they value. She also reveals three mantras: truth, testimonial and community activism that can help you break through the cynicism and effectively market to these highly consuming and spending generations of travelers.

Generational Marketing – Matures and Baby Boomers

VFM Leonardo — Wed, 14 Oct 2009 13:00:51 +0000

The Internet presents hoteliers with a challenge: how to effectively reach and connect with different generations of travelers. Bonnie explains that Matures and Baby Boomers of today and tomorrow are looking for ways to experience life to its fullest. Learn what hotels can do to ensure their online content resonates with Baby Boomer and Mature travelers.

The New Luxury – Merchandise, Don’t Sell

VFM Leonardo — Mon, 14 Sep 2009 13:00:36 +0000

In her second episode on The New Luxury, Bonnie Knutson, Professor at Michigan State University School of Hospitality Business talks about the importance of merchandising an experience in a way that makes it easy for travel shoppers to visualize themselves at your hotel. She also identifies what hoteliers can learn from department stores and the auto industry to successfully merchandise lifestyle online and entice travel shoppers to book.

The New Luxury – Experience, Not Status

VFM Leonardo — Mon, 17 Aug 2009 13:00:51 +0000

In this episode, John speaks with Bonnie Knutson, Professor at the Michigan State University School of Hospitality Business as she provides insights on how the idea of luxury has changed, how to define it in our present time and how every property (regardless of price point or brand) can give its guests a feeling of luxury – a memory, an experience – to take home with them.