Social Media vs. Online Reputation Management
Social media is an extremely hot topic in the hotel industry today. TripAdvisor branded sites alone make up the most popular and largest travel community in the world. The challenge for hoteliers is keeping up with and managing the content and conversations online.
In this episode with hotel consultant Daniel Edward Craig, you will learn:
• How social media differs from online reputation management
• How to use your content strategy for social media and reputation management
• Basics of social media and how to develop and execute an effective strategy