Social Media vs. Online Reputation Management

About this Episode

Social media is an extremely hot topic in the hotel industry today. TripAdvisor branded sites alone make up the most popular and largest travel community in the world. The challenge for hoteliers is keeping up with and managing the content and conversations online.

In this episode with hotel consultant Daniel Edward Craig, you will learn:

• How social media differs from online reputation management
• How to use your content strategy for social media and reputation management
• Basics of social media and how to develop and execute an effective strategy



Click for Video Details

One Comment

  1. Josiah
    Posted June 29, 2010 at 4:43 pm | Permalink

    Good show – and nice points, Daniel. I like how you explained how reputation management works in social media.

    Very polished…I like this format.

    Reply

One Trackback

  1. By Tweets that mention Social Media vs. Online Reputation Management | VTV Channel - A Vlog focusing on Hotel Merchandising Online -- Topsy.com on June 17, 2010 at 9:55 pm

    [...] This post was mentioned on Twitter by VFMLeonardo, VFMLeonardo. VFMLeonardo said: Social Media vs. Online Reputation Management http://goo.gl/fb/CxqCb [...]

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