About this Episode
Internet users are gravitating toward video. Search engines like Google, Bing and Yahoo are developing features based on consumer behavior by incorporating visuals (photos and videos) in their search results. Hoteliers need to embrace video as a way to promote themselves online:
- Video is becoming more important to helping travel shoppers find your hotel online
- Video brings a level of stickiness to your website and listings and allows you to control the experience
- Video is an effective way to tell your story and talk specifically about your value proposition
In this episode, David Attardi explains how he effectively launched videos for B.F. Saul’s 18 hotel properties and his tips for producing and distributing video.
Click for Video Details
- Episode #16
- Posted on December 7, 2009
- Duration: 13:03
- Captions:
Search goes visual
increasing demand for video content online
Google incorporates video in search results
Microsoft launched Bing which uses visual search results
why are visuals becoming more important to hotels’ success in search?
Search engines developing features based on behavior
Google, Bing, Yahoo are responding to what people want to see
why are people gravitating toward video?
video is a richer media - we live in a video world now
video is a way for hoteliers to tell their own story
engage viewers so they watch the whole video
tell your story using video - best way to communicate with guests
video voiceover gives you opportunity to tell your story the way you want
people are used to watching video
hoteliers need to embrace video as a way to promote themselves
video brings a level of stickiness and control over the experience
transitioned from virtual tours to a richer experience
launched video across all 18 hotels – 90 room extended stay to 400 room full-service
all hotels have very different stories to tell - big hotels are about meeting spaces, catering capabilities
extended stay hotels are about a great long-term hotel solution
we can’t talk about those things in still photos like we can in videos
video enables us to talk specifically about our value proposition
ensure videos are online where people will find them
people find videos directly though Google searches
top tips to help hoteliers produce and distribute video
be more far-sighted about video production
shoot video of places in the hotel that aren’t going to change
combine video footage with still photos so it’s easier to update
make sure videos are on hotel website and circulated internally
get your video on the online travel sites - Embed Link:
2 Comments
Stickiness is absolutely increased by the use of video content on a website. It also ranks extremely well in the Google search results. They have also incorporated the presence of video effecting search rankings of a website.
Online Videos Importance I have included a link to post we did on that supports these facts.
Thanks for sharing. I hve a few questions:
How long should a video be?
You mentioned the right web sites for video posting. What aer those sites (besides Facebook and YouTube)?
What is a good example of a hotel video?
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