Comments on: Page Position: How to Optimize Conversions Online Using OTAs

By: Samarth

Samarth — Mon, 28 Jun 2010 09:41:37 +0000

As an OTA management firm, we constantly experience the huge impact visibility on OTAs can have on hotel occupancy.

Jean mentions that the hotels at the top of the page would have a low price Would this not reduce the OTA revenues since they charge a percentage on the net rates? How will this affect the page ranking of the hotel?

Regards,
Samarth Nautiyal
Marketing Director
Booking Boosters

By: Jean Francois

Jean Francois — Wed, 16 Jun 2010 00:55:29 +0000

Kamlesh, if I understand your question you are asking if OTAs will position you better if you give more inventory.
the answer is quite possibly. Just to clarify inventory will only have an impact on the “picks” for expedia for instance, but not all the time. My understanding is that local account managers still have the ability to change your positioning on the picks but not on the price classification,obviously.
It is also my understanding that some chains signed agreements for better positioning and will be on top by default, but after that and after the local account managers there is an algorithm.
There is an algorithm for instance for expedia (most of the time the biggest booker) that tries to enhance revenues for them. So when you have a big inventory it should favor your positioning since you have more earning potential for them. Another factor that weighs in big is rate parity which has become a huge factor now for most webistes and mainly Orbitz. Booking.com gives you the possibility to get a better ranking by giving them a higher commission on any given day (Check ranking on site on your extranet).
Of course a good relationship with your account manager goes a long way.

I hope that answers your question.

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By: kamlesh

kamlesh — Tue, 16 Mar 2010 08:09:08 +0000

very much agreed to what you have said. but is price and star rating the only variables and criteria for havin a bettrer page positioning (if the customer hasn’t chosen to narrow down the search further). what about inventory ? does it plays any role in page positions ??

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By: Bruno

Bruno — Tue, 09 Mar 2010 22:31:22 +0000

Please visit http://www.revparguru.com where you will find more information about strategies to maximize revenue through OTAS.
Kind regards
Bruno

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By: Lorena

Lorena — Tue, 09 Mar 2010 15:12:34 +0000

I would like to receive more information about strategies to maximize revenue through OTAS.

By: Theodoros

Theodoros — Tue, 09 Mar 2010 14:44:01 +0000

I couldnt agree more.

Katsos Theodoros
Direcotr of Sales
Electra Hotels and Resorts
http://www.electrahotels.gr